I’ve been experimenting with AI tools in my creative work over the past few months, and the changes I’m seeing in how we can create content are remarkable. There’s an explosion of new platforms out there, and they’re really changing how creative work gets done. I’ve been diving deep into VEO3, and it’s given me an exciting glimpse into what the future holds for AI.
The Creative Workflow Revolution
What’s really exciting is how much faster I can create something from scratch. There’s something incredibly fulfilling about typing a simple prompt and watching it come to life right before your eyes. It’s like having a magic wand that translates thoughts directly into visuals.
It’s liberating that I can venture way outside my comfort zone without that nagging voice saying I need to be a master at something before I’m allowed to create it or be skilled at it before I can just give it a try. To a certain extent, it brings everyone onto the same level, as everyone has access to these tools and is able to create stuff with them. It’s like we’ve all been given the same set of creative superpowers.
I think that’s the real revolution here: it’s not just about making things faster, it’s about making creativity accessible to everyone who has ideas. We’re moving from “I wish I could make that” to “Let me show you what I made this morning.”
The Artist vs AI Artistry Debate
At the same time, I can’t not think about my artist friends, who spend years honing their craft. It leads me to question whether people will consciously decide to not watch or read something because they know it is AI generated.
I’m also thinking as these tools become more and more sophisticated, we’re navigating increasingly uncharted territory regarding artistic authenticity. When I create something with Veo3, who’s the artist? Is it me, for crafting the prompt and curating the output? Or the AI, for executing the vision? And who has ownership over what was created?
I don’t have definitive answers, but I believe we’re moving towards a collaborative model where human creativity and AI capabilities complement rather than compete. The tools amplify our ability to express ideas, but the ideas themselves remain fundamentally human.
Looking Forward
Veo3 is genuinely impressive. It combines smooth animation, integrated sound, and prompt-based creation in ways that feel like science fiction, and for professionals needing quick, polished content, it’s a game-changer.
It also makes me excited about the future and seeing how society will navigate the complexities around AI, authenticity, and artistry. Will we develop new ways to value human creativity? Will AI-assisted art become its own recognised genre? I’m excited about all the cool tools that people will create and how we’ll use them to create a richer, more creative everyday life for everyone.
That’s the future I’m hoping for: not one where AI replaces human creativity, but where it amplifies it, democratises it, and makes it accessible to people who’ve been locked out of creative fields by circumstance, not lack of imagination. We’re not just talking about making prettier pictures or slicker videos; we’re talking about giving everyone a voice, a canvas, and the tools to express themselves.